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Privacy policy

Last updated: June 12, 2026

This Privacy Policy describes how Rapid ResQ Retail Solutions LLC, doing business as The Prime Pinnacle ("we," "us," "our"), collects, uses, and shares your personal information when you visit theprimepinnacle.com (the "Site"), make a purchase, or otherwise communicate with us. By using the Site, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Information We Collect

Information you provide: name, billing and shipping address, email address, phone number, payment information (processed by our payment processors — we do not store full card numbers), order details, account credentials, and any information you submit through forms, chat, reviews, or customer support.

Information collected automatically: device and browser information, IP address, approximate location, pages viewed, referring URLs, and interactions with the Site, collected via cookies, pixels, and similar technologies ("Usage Data").

Information from third parties: we may receive information from service providers such as Shopify, payment processors, shipping carriers, and analytics or advertising partners.

2. How We Use Your Information

  • To process orders, payments, shipping, returns, and exchanges
  • To provide customer support and respond to your inquiries
  • To send transactional communications (order confirmations, shipping updates)
  • To send marketing communications where you have opted in (you may unsubscribe at any time)
  • To screen for fraud, abuse, and security risks
  • To comply with legal obligations and enforce our terms
  • To improve our Site, products, and services

3. Cookies & Interest-Based Advertising

We use cookies and similar technologies that are essential to operate the Site (e.g., cart and checkout), as well as analytics cookies (e.g., Google Analytics) and advertising cookies that help us show you relevant ads (e.g., Google Ads, including remarketing). You can control cookies through your browser settings. To opt out of interest-based advertising, visit optout.networkadvertising.org, optout.aboutads.info, or adjust your Google Ads Settings. Blocking some cookies may impact Site functionality, including checkout.

4. How We Share Personal Information

We share personal information with service providers who perform services on our behalf, including: Shopify (our e-commerce platform and host), payment processors, shipping and freight carriers, fulfillment partners and product manufacturers (to ship your order), email/SMS marketing platforms, review platforms, live chat providers, and analytics and advertising partners. These providers may only use your information as necessary to perform services for us, except advertising partners, which are described above.

We may also disclose information to comply with applicable law, regulation, legal process, or governmental request; to enforce our policies; to protect the rights, property, or safety of our customers, our business, or others; and in connection with a merger, acquisition, financing, or sale of business assets, in which case your information may be transferred to the successor entity.

We do not sell your personal information for money. Like most online stores, our use of advertising cookies may be considered "sharing" or "targeted advertising" under certain state privacy laws. You can opt out as described in Sections 3 and 7.

5. Email & SMS Marketing

If you opt in to email or text message marketing, we will send you offers, updates, and cart reminders. Message and data rates may apply to SMS. Message frequency varies. You can opt out of email via the unsubscribe link in any message, and out of SMS by replying STOP (or HELP for help). Text messaging originator opt-in data and consent will not be shared with or sold to any third parties for their own marketing purposes.

6. Data Retention

We retain personal information for as long as needed to fulfill orders, maintain your account, comply with our legal obligations (including tax and accounting), resolve disputes, and enforce agreements. Order records are retained as required by law; we delete or anonymize data when it is no longer needed.

7. Your U.S. State Privacy Rights

Depending on your state of residence (including California, Colorado, Connecticut, Texas, Virginia, Utah, and others), you may have the right to: (a) know/access the personal information we hold about you; (b) correct inaccurate information; (c) delete your personal information; (d) obtain a portable copy; (e) opt out of targeted advertising and any "sale" or "sharing" of personal information; and (f) not be discriminated against for exercising these rights. We honor opt-out preference signals such as Global Privacy Control (GPC).

To exercise any of these rights, email support@theprimepinnacle.com with the subject line "Privacy Request" or call +1 (877) 477-2853. We will verify your request using information associated with your account or orders. Authorized agents may submit requests with proof of authorization. We will respond within the timeframe required by applicable law. If we deny your request, you may appeal by replying to our decision.

8. EU/UK Customers (GDPR)

If you are located in the European Economic Area or the United Kingdom, we process your personal data on the legal bases of contract performance (fulfilling your order), legitimate interests (operating and securing our store), consent (marketing), and legal obligation. You have the rights of access, rectification, erasure, restriction, portability, and objection, and the right to lodge a complaint with your local supervisory authority. We retain EU/UK data subject to the same retention principles in Section 6, and international transfers are protected by appropriate safeguards, including standard contractual clauses where applicable.

9. Children's Privacy

Our Site is not intended for children, and we do not knowingly collect personal information from anyone under 16 years of age. If you believe a child has provided us personal information, contact us and we will delete it.

10. Security & Payments

Our store is hosted on Shopify Inc. Your data is stored on secure servers behind a firewall. Sensitive information submitted via the Site is encrypted in transit using TLS/SSL, and stored data is protected with AES-256 encryption. Payment transactions are processed through PCI-DSS compliant gateways; credit card data is encrypted under the Payment Card Industry Data Security Standard and purchase transaction data is retained only as long as necessary to complete the transaction. No method of transmission or storage is 100% secure, but we follow PCI-DSS requirements and generally accepted industry standards to protect your information. For more information, see Shopify's Privacy Statement.

11. Third-Party Websites

Our Site may contain links to third-party websites. Once you leave our Site or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Changes take effect upon posting to the Site. If we make material changes, we will update the date above and, where required, provide additional notice.

13. Contact Us

To exercise your privacy rights, access, correct, or delete your information, register a complaint, or ask questions:

Email: support@theprimepinnacle.com
Phone: +1 (877) 477-2853 (Mon–Fri, 9am–6pm ET)
Mail: Rapid ResQ Retail Solutions LLC dba The Prime Pinnacle, 1150 NW 72nd Ave, Tower 1, Suite 455 #14498, Miami, FL 33126, United States